The programme topics include:
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- Principles of Effective Corporate Communications
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- Channels of Communication
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- Corporate Communication Products
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- Case Studies and Practicum
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- Reflection and Evaluation
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Gain an insight into how to better produce corporate communication products, including: Communication Plans, Corporate Letters, Signatures and Boiler plates, Blogs and Public Forum posts, News Releases, Holding Lines, Talking Points, Interviews, Media Conferences, etc.