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RIGHT IMPACT PRACTICAL STRATEGIC COMMUNICATION TRAINING
 

Strategic communication allows an organisation to achieve its envisioned end-state by encouraging stakeholders to act in a desired manner. To facilitate strategic communication, Right Impact Training designed the DASTEM framework to guide executives in developing a communication strategy and chart a matrix that will facilitate the anchoring of tactical communication plans.

 

The programme topics include:

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  • Philosophy of Tactical Communication Strategies
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  • DASTEM Framework for Developing Communication Strategies
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  • Analysis, Research & Critical Decision Making
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  • Channels of Communication
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  • Strategic Communication Matrix
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  • Case Studies and Practicum
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  • Reflection and Evaluation

Methodology

Experiential learning that allows participants to acquire skills through a good mix of classroom delivery, hands-on activities and personal reflection.

This workshop is for you if you wish to:

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  • Learn the DASTEM framework for developing communication strategies
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  • Learn to conduct analysis, research and critical decision making
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  • Understand the various channels of communication
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  • Learn to build a strategic communications matrix
 

Pre-Requisite

Competency in English

 

Programme Duration
Full Day

 

Right Impact Practical Strategic Communication Training can be tailored to be an effective management review or management-focused group discussion.

 

Speak to our programme manager to find out more.

 

Connect with us today and start making the RIGHT IMPACT.

 

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